We were never supposed to make it.

Not the founder.

Not the dream.

Not the team.

Sun dried boots, a sand washed uniform, one way orders, 6 Magazines, 180 Rounds and Faith was the mission load-out. Operation Devils New Year was the missions unofficial name.

Our Mission Objective was Simple. Deploy immediately, get in the country within 96 hours and the extraction would be figured out once on ground.

Lost in Translation

In the midst of planning our extraction back to the United States. The US began going into Lockdowns for an unknown pandemic.


It was during time that our extraction was forgotten about. What was supposed to be an 96 hour mission. Instead left us abandoned in the Middle East for 5 months without an end in sight. 

An Answered Prayer

One night, our founder was praying to God. Asking God for guidance in his life; The next day, during a conversation with his Aunt. God answered this prayer.

”I don’t know why I never told you this, your dad always wanted to own his own auto shop” She said.

Later in the week he found himself in a tent, watching a movie called Ford vs Ferrari. During this movie, heaven whispered to him through a line delivered by Christian Bale:

”There’s a point at seven thousand RPM, where you become weightless, the machine just disappears, all that’s left is a body moving through space and time.”

This line meant something: not just speed. These description of Seven Thousand was paired with God providing clarity about his life’s calling.

Seven Thousand wasn’t about engine performance, it was about our response to the calling we receive in life. 

Seven Thousand is a mentality, a clear, full focus, pursuing our callings at the full intensity of our being.
Always pushing beyond; only the fully committed live can their life at its redline. 

With this new found mentality and clarity, our founder began developing this company having this understanding at its core.

In the place of most confusion and danger. God meets us with clarity and grace.

The Journey

The Journey wasn’t clean. It wasn’t clear, It was built on cut knuckles, scraped knees, frozen hands and over-drafted accounts.
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